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The Ascend Journal

A Journal Designed for Ambitious Women Who are Boldly Building Their Empires with Confidence & Intention

Latest Blog Posts

self blame

Why Self-Blame Makes Good Business Advice Unusable

During Christmas break in December 2014, I called an orthodontics consultant as a last attempt before filing for bankruptcy. I did not make that call feeling like a capable practice owner who had encountered a serious business problem. I made it believing the problem said something about me. I had purchased a profitable practice and […]

why they need to think about it

Why They Always Say They Need to Think About It

For years, I heard I need to think about it and immediately translated it into one word: price. A family would leave my practice without moving forward, and my mind would go straight to the numbers. Was the down payment too high? Did the monthly payment need to come down? Should we make the financing […]

dr. ana castilla

When Your Successful Business Still Isn’t Taking Care of You

The question is not whether you love your business. You almost certainly do. It’s more about whether that love has become one-sided. Is the business paying you consistently, or are you still accepting whatever remains? Is reinvestment tied to a clear objective, or has it become your automatic answer? Are you deliberately building something outside […]

The Interruption That Was Never About the Schedule

There was a season in my practice when my front office would come find me about the schedule maybe a dozen times a day. A patient needed to be seen sooner than we had room for. A mom could only make Thursdays at four, and Thursdays at four did not exist. Someone wanted to move […]

The Standard You Never Wrote Down

For about six years, there was a folder on my desktop that I would have described, without blinking, as the most valuable thing in my practice. Well, it wasn’t a folder. It was me. Every question about how our marketing should look came to me. Every design, every photo, every headline. I could glance at […]

The Growth You Already Own

There was a stretch of years when I spent every January the same way. I’d sit down with a legal pad and a cold cup of coffee and I would plan how to get more new patients. That was the plan. That was always the plan. A community event in the spring. A push with […]

The Carriage in the Attic

Today, while traveling along the Rhine River, I took a daylong excursion into Germany’s Black Forest. I expected beautiful scenery. I did not expect a centuries-old farmhouse to give me a lesson in business strategy. A farmhouse built around reality The traditional farmhouses of the Black Forest are enormous. At first glance, you might assume […]

The Band-Aid That Never Came Off

One of my favorite moments from my conversation with Vanessa Alfaro on QueenMode came from something so simple that almost everyone has experienced. A band-aid. A band-aid is a wonderful invention. It stops the bleeding. It protects the wound. It buys you time. But no one puts on a band-aid expecting to wear it forever. […]